Marketing: An Introduction

Whether it is a product or a service, an idea or yourself, successful marketing is what makes the difference. Our Marketing short course helps you to develop a strong brand identity through marketing techniques.
Our Introduction to Marketing online short course provides a comprehensive background to marketing and its main principles. Over the course of 10 weekly classes, you will learn the key theories of marketing and how to apply them in practice.
Focused and dynamic, our marketing training course employs a mixture of presentations, discussion and group work, exploring how to gain a competitive advantage by applying marketing tools and techniques and by adopting a customer orientated approach.
By the end of the course you will have a better understanding on the principles of marketing along with the tools and knowledge to plan and implement a successful marketing strategy.